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In this article we propose a pricing model for MVNE supporting MVNO's investment in 3G UMTS networks. We also investigate and conceptualize the relationship among MNO, MVNE, MVNO, and other related variables in the proposed pricing model. The concept of Mobile Virtual Network Operators (MVNO) arose. Some of them are just new brands and do not own any telecommunications equipment. Other companies do own part of the network: these are the Mobile Virtual Network Enablers (MVNEs). They provide part of the network infrastructure, while the MVNOs serve end customers. We focus on representing the MVNE's structure in an economic point of view. We investigate the relationship between (1) MVNE and MVNO and (2) MVNE and MNO. The relationships among them depend mainly on the revenue. The revenue consists of the following factors: Average Revenue Per User (ARPU), Access Charge (MNO's income), and Service Platform Charge (MVNE's income). Hence, utilizing the MVNE is the main strategy to reduce cost in MVNO' investment in 3G UMTS network.
Date of Conference: 24-25 Nov. 2010