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The construction of VI design and modern enterprise culture image

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1 Author(s)
Dong Lihua ; Dept. of Design, Guilin Univ. of Electron. Technol., Guilin, China

Enterprise culture is a enterprise image, is the soul of an enterprise, employees, improve enterprise image shows the important embodiment of brand strategy, is the enterprise is one of the important tasks of management. This article discusses VI vision identification system as an important part of enterprise culture and the construction of enterprise culture plays an important role in image at the same time, this paper further discusses the construction of enterprise culture by VI design approaches and methods of the image.

Published in:

Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on  (Volume:2 )

Date of Conference:

17-19 Nov. 2010