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A study of the localized Chinese animation development strategies: The thinking from the animation brand of “Pleasant Goat”

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1 Author(s)
Tang Xiaoying ; Art & Design Sch., Guangdong Univ. of Technol., Guangzhou, China

"Pleasant Goat and Big Big Wolf" becomes the most influential animation brand in China over last 20 years. However, the success cannot conceal the obstacle and the issues among the Chinese animation development. The author will analize the obstacle and the issues, and bring forward the strategies which are suitable for the Chinese localized animation development.

Published in:
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on  (Volume:2 )

Date of Conference: 17-19 Nov. 2010

Page(s):
892 - 896
Print ISBN:
978-1-4244-7973-3
INSPEC Accession Number:
11745160
Conference Location :
Yiwu
Digital Object Identifier :
10.1109/CAIDCD.2010.5681877
Product Type:
Conference Publications

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