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With the rapid development of network and communication technology in China, network marketing has begun to take its shape. In order to further improve the efficiency and quality of network marketing, it is necessary to take new technology and new method to promote the optimization of network marketing management while speeding up the development of network technology. Genetic algorithm, as an evolutional method of optimization of data mining, is widely used in several fields such as management decision making, data processing and so on. In this paper, the application of network marketing is explained with a simple model of genetic algorithm.