By Topic

Case study on incentive mechanism and its effectiveness of campus network in virtual community-case of

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Guofeng Deng ; School of Public Affairs, Guilin University of Electronics Technology, Guilin, China ; Sulin Huang

The effectiveness of incentive mechanism in virtual community determines whether this virtual community can achieve its primary goals when it's first established. Meantime it's also a key factor to determine whether the community will exist over a long period of time as long as its profit is more than the cost. As a special virtual community, the campus virtual community provides students a platform for communication, meanwhile it implements some educational purposes. Therefore, the settings of incentive mechanism directly determine the educational effect when the virtual community introduced in. In this paper, by the way of case study, the author introduces a campus virtual community named which was established by himself, labors its design goals and value degree settings of network behavior, analyzes user's initial motivation and induced motivation, also elaborates the setting mode and the function system of incentive mechanism. By summarizing's operational situation over the past 10 years in the aspects of module settings, interface layout, identity and value orientation settings and function system, also analyzing the effectiveness of user's behavior guidance, it is shown that users are highly interested in those functions promoting communication. Moreover, by marking the post as Top or Essence is an adjustment of visual display which can guide the network behavior effectively. It is concluded that the internal value system based on visual control and incentive function plays an effective guiding role for user's network behavior. In addition, the ranking settings of getting promoted in the virtual community are also appealing to many users.

Published in:

2010 IEEE 2nd Symposium on Web Society

Date of Conference:

16-17 Aug. 2010