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The paper discussed the emerging technologies that can help address the challenges of trust in cloud computing. Cloud computing provides many opportunities for enterprises by offering a range of computing services. In today's competitive environment, the service dynamism, elasticity, and choices offered by this highly scalable technology are too attractive for enterprises to ignore. These opportunities, however, don't come without challenges. Cloud computing has opened up a new frontier of challenges by introducing a different type of trust scenario. Today, the problem of trusting cloud computing is a paramount concern for most enterprises. It's not that the enterprises don't trust the cloud providers' intentions; rather, they question cloud computing's capabilities.