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3G Based Mobile Internet in China: A Service Marketing Research

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1 Author(s)
Xin-ren Bao ; Sch. of Manage., Dong Hua Univ., Shanghai, China

The implementation of 3g has brought great business opportunities to China. But few scholars have focused on the service marketing of mobile internet in China. This paper first points out the characteristics of mobile internet and analyzes nine principles in the service marketing of mobile internet. Based on that, this paper adopts quantitative analysis and market survey to investigate the current status of mobile internet in China and gives a detailed analysis of the features and needs of the target customers in China. And accordingly, this paper puts forward three strategies for the service marketing of mobile internet in China, which can hopefully provides reference for mobile internet operators and related researchers.

Published in:

Management and Service Science (MASS), 2010 International Conference on

Date of Conference:

24-26 Aug. 2010