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Notice of Retraction
An analysis on network marketing strategies of traditional brand enterprises

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3 Author(s)
Ji Ning ; Bus. Adm. & Tourism Manage. Sch., Yunnan Univ., Kunming, China ; Yang Luming ; Li Tao

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting

The extensive uses of Internet promote the e-marketing and the rapid development of the e-marketing provides a new but effective channel for the traditional brand enterprises. This paper analyzes the development of the e-shopping market scale, the advantages of e-marketing, the advantages and disadvantages of the traditional brand enterprises develop the e-marketing. In order to help the enterprises implement e-marketing more effective, a number of strategies that the traditional brand enterprises actualize the e-marketing come up in this paper.

Published in:

Industrial and Information Systems (IIS), 2010 2nd International Conference on  (Volume:2 )

Date of Conference:

10-11 July 2010