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Exploring Use Patterns and Perceived Value of Location-Based Services

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3 Author(s)
Lehrer, C. ; Inst. for Inf. Syst. & New Media, LMU, Munich, Germany ; Constantiou, I. ; Hess, T.

The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.

Published in:

Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on

Date of Conference:

13-15 June 2010