An empirical research of integrated educational management for the universities

To enhance the operations, generate quality outcomes for the well-being of the society, this exploratory study depicts the two wings for the universities in four aspects including education development, education assessment, research development and research assessment. The researchers identified different factors in the universities those have been formalized by the Structural equation modeling (SEM) technique. The research model represents two contributions to the society including human resource contribution and research contribution. Model evaluation by actual implementation is suggested for prospective investors or current university administrators.