Referenced Items are not available for this document.
This article discusses the trend toward ad-supported ubiquitous computing as well as the problems advertisers face and how ubiquitous computing can solve them. It mentions that advertising will be the next major application for ubiquitous computing. Ads will support ubiquitous computing, and ubiquitous computing will support advertisers with ad targeting, ad feedback, customer awareness, and privacy.
Published in:
Pervasive Computing, IEEE
(Volume:10
,
Issue:
1
)
Date of Publication: Jan.-March 2011
- Page(s):
- 66 - 73
- ISSN :
- 1536-1268
- INSPEC Accession Number:
- 11725446
- Digital Object Identifier :
- 10.1109/MPRV.2010.21
- Product Type:
- Journals & Magazines
- Date of Publication :
- 22 January 2010
- Date of Current Version :
- 23 December 2010
- Issue Date :
- Jan.-March 2011
- Sponsored by :
- IEEE Computer Society
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