Adabas: Software AG of North America

Software AG of North America acquired and marketed the Adabas database management system (DBMS) for IBM mainframe computers primarily in the US. In this article, the company's founder John Norris Maguire outlines marketing, sales, and pricing issues with Adabas and places its technical and business history within the context of Software AG's competitors, focusing particularly on the challenge of competing against IBM products.