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The nature of the Blogosphere determines that the majority of bloggers are only connected with a small number of fellow bloggers, and similar bloggers can be largely disconnected from each other. Aggregating them allows for cost-effective personalized services, targeted marketing, and exploration of new business opportunities. As most bloggers have only a small number of adjacent bloggers, the problem of aggregating similar bloggers presents challenges that demand novel algorithms of connecting the non-adjacent due to the fragmented distributions of bloggers. In this work, we define the problem, delineate its challenges, and present an approach that uses innovative ways to employ contextual information and collective wisdom to aggregate similar bloggers. A real-world blog directory is used for experiments. We demonstrate the efficacy of our approach, report findings, and discuss related issues and future work.
Date of Conference: 6-9 Dec. 2009