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A Competitiveness Model of Textile & Fashion MICE Based on Customer Value

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3 Author(s)
Min Li ; Fashion Design & Eng. Dept., Donghua Univ., Shanghai, China ; Chuan-Chao Zhao ; Xiao-Zhong Tang

Based on customer value, a competitiveness structural equation model of textile & fashion MICE (meeting, incentive, convention and exhibition) and the main dimensional research hypotheses were developed. After data processing of questionnaires by LISREL 8.7 and the tool of SEM (structural equation modeling) technology, the three dimensions of function value and the five dimensions of customer value were proved. The relationships among the dimensions were also analyzed and the importance of them as to textile & fashion MICE competitiveness in order was given.

Published in:

Management and Service Science, 2009. MASS '09. International Conference on

Date of Conference:

20-22 Sept. 2009