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Mental models of privacy and security

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The mental models approach could significantly improve risk communication in the case of computer security. The particular mental models that will be discussed here are: physical, medical, criminal, warfare, and market models. Our strongest conclusion is that mental models can be used to improve risk communication. The second, untested, conclusion is that the best model may be the medical model.

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Technology and Society Magazine, IEEE  (Volume:28 ,  Issue: 3 )