By Topic

Adept, adapt, adopt: three hurdles for new products

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Deffeyes, R.J. ; Wright Technol. Network, Dayton, OH, USA

New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into its culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing

Published in:

Aerospace and Electronics Conference, 1996. NAECON 1996., Proceedings of the IEEE 1996 National  (Volume:2 )

Date of Conference:

20-23 May 1996