Adept, adapt, adopt: three hurdles for new products

New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into its culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing.