By Topic

System Dynamics Simulation for Internet Marketing

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Jiann-Horng Lin ; Dept. of Inf. Manage., I-Shou Univ., Kaohsiung ; Hsiu-Cheng Liu

Not only does the cyberspace update rapidly, but the new network technology also develops immediately. This trend does not conform to the former cyber-law so that its future development is boundless and unpredictable. Since the connection between the entrepreneurial management and information technology is gradually close and significant, based on the information feedback, the managers are able to improve their marketing strategies, as helps the enterprise to fit in with the latest business circumstance and to operate sustainably. An online shopping store is chosen as the study object, and the simulation model is built to help the manager to make decisions that distribution of the capital and use of internet marketing. So, we combine web chain with system dynamics to apply the decision on capital. And this research uses the system dynamic model as a policy laboratory to test a lot of policies and evolve the appropriate strategy in order to reduce cost and increase revenue. According to the simulation of the model: first, we have to improve the three key parameters, included price, network advertisement memory length and customer sales effectiveness in order to increase the performance of the site's revenue. Second, we make capital investment ratio evenly distributed and not focus on enhancing web-popularity.

Published in:

System Integration, 2008 IEEE/SICE International Symposium on

Date of Conference:

4-4 Dec. 2008