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This paper introduces the content, characteristics and current situation of mobile e-commerce, and points out that building the mobile e-commerce value chain is a practical problem in the development of mobile e-commerce. Using Porterpsilas value-chain theory, it tries to construct a mobile e-commerce value-chain. Then through analyzing the value-chain by SWOT, we can find the strategy of mobile e-commercepsilas development, which would benefit the economic development greatly.
Date of Conference: 17-19 Oct. 2008