Referenced Items are not available for this document.
This paper introduces the content, characteristics and current situation of mobile e-commerce, and points out that building the mobile e-commerce value chain is a practical problem in the development of mobile e-commerce. Using Porterpsilas value-chain theory, it tries to construct a mobile e-commerce value-chain. Then through analyzing the value-chain by SWOT, we can find the strategy of mobile e-commercepsilas development, which would benefit the economic development greatly.
Published in:
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Date of Conference: 17-19 Oct. 2008
- Page(s):
- 53 - 56
- Print ISBN:
- 978-0-7695-3366-7
- INSPEC Accession Number:
- 10369190
- Conference Location :
- Jiangxi
- Digital Object Identifier :
- 10.1109/ICMECG.2008.43
- Product Type:
- Conference Publications
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