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Marketing and sales co-operatives for electronic equipment manufacturers in a developing country: a feasibility study

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1 Author(s)
Burton, D.P. ; National Institute for Higher Education, Limerick, Ireland

Co-operative sales and marketing methods have been examined as a method of helping small electronic-equipment manufacturers to export their product. The research concluded that it is not a viable option for a variety of reasons. The research was conducted in Ireland for Irish manufacturers, but most of the results and conclusions are universally applicable.

Published in:

Physical Science, Measurement and Instrumentation, Management and Education - Reviews, IEE Proceedings A  (Volume:132 ,  Issue: 5 )