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The world of multimedia System-on-a-Chip (SoC) design is a complex multi-dimensional space defined by many axes. The talk explores a number of these axes. Starting with the market dynamics that continue to shape the digital revolution and its products, we take a close look at the current design trends - both high- and low-level - for multimedia IPs, ICs, and systems. Then, after validating our observation(s) in terms of several well-known multimedia platforms of today, we identify the future requirements and conclude on future designs.