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In this paper, we will discuss the business model design for the deployment of capacity-driven services from high altitude platforms (HAPs). Key factors of successfully delivering the HAP services will be investigated in terms of coexisting with current major wireless broadband and cellular network operators in a long term perspective. A partnership-based business model will be proposed and demonstrated to be effective. We will mainly concentrate on describing how HAP wireless network operator could establish its network and cooperate with other actors being in the proposed business model.