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In addition to moving itself in a greener direction and leveraging other environmental initiatives, IT could help create green awareness among IT professionals, businesses, and the general public by assisting in building communities, engaging groups in participatory decisions, and supporting education and green advocacy campaigns. Along these lines, tools such as environmental Web portals, blogs, wikis, and interactive simulations of the environmental impact of an activity could offer assistance. Green IT is an economic, as well as an environmental, imperative. Greening IT is and will continue to be a necessity, not an option. Green IT represents a dramatic change in priority in the IT industry. So far, the industry has been focusing on IT equipment processing power and associated equipment spending. It's not been concerned with other requirements such as power, cooling, and data center space. However, going forward, the IT industry will need to deal with all of the infrastructure requirements and the environmental impact of IT and its use. The challenges of green IT are immense; however, recent developments indicate that the IT industry has the will and conviction to tackle our environmental issues head-on. The IT sector and users must develop a positive attitude toward addressing environmental concerns and adopt forward-looking, green-friendly policies and practices.