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Considering Cultural Issues in E-Business Solutions

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1 Author(s)
Kyeong Kang ; Univ. of Technol. Sydney, Sydney

This paper addresses cultural issues in e-business solutions. The study explores the preferences of users based on two different culture groups. The paper commenced with the current e-commerce practice of e-commerce implementation on a global level. A survey was conducted to find Australian and Korean users' experiences on global business-to customer (B2C) e-commerce sites. One of the key findings is that different culture background users have dissimilar preferences and purposes of using sites.

Published in:

Asia-Pacific Service Computing Conference, The 2nd IEEE

Date of Conference:

11-14 Dec. 2007