Referenced Items are not available for this document.
As online business continues to grow, interactivity becomes essential in E-commerce service area. The objective of this study is to examine the relative positioning of website features based on their level of interactivity in the context of e-commerce. The findings suggest that online marketers need to put strategic emphasis on certain website features in their websites based on targeted consumers' needs, product attributes, and their marketing strategies.
Published in:
Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on
Date of Conference: 27-29 Aug. 2007
- Page(s):
- 1 - 6
- E-ISBN :
- 978-1-4244-1118-4
- Print ISBN:
- 978-1-4244-1118-4
- Conference Location :
- Philadelphia, PA, USA
- Digital Object Identifier :
- 10.1109/SOLI.2007.4383886
- Product Type:
- Conference Publications
About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies
A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2013 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.
