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This paper introduces a new discipline: Web oriented situational method engineering. It deals with our proposed approach for Web applications design responding to both limits of Web development methods: methods do not cover all design aspects and they lack of flexibility. The proposed approach consists on the construction on the fly of new methods based on existing methods components, redefined and stored in method repository to be selected and assembled in a new method. We briefly present the whole work and we focus in particular on the components selection step through the AHP multi-criteria method.