By Topic

Market Uncertainty and Entry Mode Choice in Service Sector: A Multidimensional Factor-Matching Model

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Yu Zhou ; Department of Economics, Shanghai Jiaotong University, Shanghai, 200052 China. ; Zhihong Chen

Studying the influence of market uncertainty on the strategic decision of entry mode in service sectors is an attractive topic for both industrial insiders and academic researchers. Empirical research results derived from single service sector as well as other qualitative analyses have argued that the influence is significant. However, the underlying mechanism and statistical evidence is not carefully developed to date. After an innovative clarification of both service property and market uncertainty in line with various factors engaged, the paper creates a factor-matching model that can produce hypotheses for entry mode choice in service sectors. Moreover, preliminary statistical test followed shows that the model is workable and the validity of those hypotheses does exist.

Published in:

2007 International Conference on Service Systems and Service Management

Date of Conference:

9-11 June 2007