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Teaching the role of language in managing organizational change: the sunwest anti-union campaign case

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2 Author(s)
Ford, J.D. ; New Mexico Inst. of Min. & Technol., Socorro, NM, USA ; Ortiz, L.

This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

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Professional Communication, IEEE Transactions on  (Volume:49 ,  Issue: 2 )