By Topic

On different trust attitudes and their effects on the electronic marketplace

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Michalakopoulos, M. ; Dept. of Comput. Sci., Essex Univ., UK ; Fasli, M.

Conducting business on the Internet poses many risks and involves making trusting decisions. Software agents reflecting the preferences of their users have different trust attitudes and can therefore make different trusting choices. We present the results of a simulation for a market scenario in which buyers and sellers are not always fully committed to the market's protocol. Our interest is in the effects of different trust attitudes (trust dispositions and risk behaviours) on the monetary gains of the individual agents and the electronic market as a whole.

Published in:

Intelligent Agent Technology, IEEE/WIC/ACM International Conference on

Date of Conference:

19-22 Sept. 2005