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Mobile handsets have evolved from voice transmission devices to sophisticated digital assistants permanently connected to the Internet. These handsets now include hardware attachments that let users capture images and video and accurately track handsets' positions. These new features combined with the terminals' data transmission capabilities support a rich multimedia interaction model that enables users to share digital assets directly from their mobile devices. We call this model the Personalized Group Wide Web. PGWW aims to provide a flexible, simple, and efficient mechanism to enable next-generation cell phone users to share their digital assets. Increasingly sophisticated handheld devices provide an appropriate infrastructure to host a highly dynamic wireless WWW variant. This variant uses a flexible middleware infrastructure to overcome handset heterogeneity and resource limitations.