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Codifying business and process models for service-based eBusiness propositions

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2 Author(s)
Winch, G. ; Univ. of Plymouth Bus. Sch., UK ; Joyce, P.

The notion of 'business models' for eBusiness is popular within both the academic and practitioner arenas; however, many of the models in use are static in nature and provide only a historical view. This paper demonstrates how traditional strategy theories and the emergent knowledge of eBusiness can be extended to provide a framework for unifying strategic business models for eBusiness with the business process models needed to operationalise them. The graphical modelling techniques from system dynamics create a 'triple pair construct' which captures the complex stocks and flows structures and the causal links between them. Specific attention is paid to service-based business propositions, and in this respect this paper builds from earlier work that has concentrated on physical good supply chains.

Published in:

e-Technology, e-Commerce and e-Service, 2005. EEE '05. Proceedings. The 2005 IEEE International Conference on

Date of Conference:

29 March-1 April 2005