Automatic negotiation with mediated agents in e-commerce marketplace

With the prevalence of Internet, many transactions on the traditional market have been successfully replaced by online transactions on the e-commerce market. In this paper, an agent-mediated e-mart framework is proposed. It will be able to accomplish various E-commerce tasks, such as partnership alliance, merchant brokering, and automatic negotiation. Especially, two kinds of automatic negotiations, mutual negotiation and third-party negotiation, are applied to reach an agreement according to user's choice. In addition to the development of this framework, this paper also provides several experiments to show that the outcome of automatic negotiation is satisfactory.