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Transactional association analysis deals with establishing associations among transactional items in the form of rules. The effects of business rules on the outcome of such analysis are widely ignored, while attention has been misapplied to the mining of different patterns. Ignoring such business rules may result in association rules that are biased. We address the effects of business rules on transactional association analyses for single level Boolean associations. Specifically, the research goal is to determine what level of bargain (if any) for a group of transactional items affects the number and the contents of association rules.