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Mobile shopping site selection: the consumers' viewpoint

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3 Author(s)
Jen-Her Wu ; Dept. of Inf. Manage., Nat. Sun Yat-Sen Univ., Kaohsiung, Taiwan ; Yu-Min Wang ; Wei-Chun Tai

While mobile technologies and applications are rapidly and widely utilized in electronic commerce, it is extremely important to better understand the evaluative criteria from the consumers' viewpoint in mobile-shopping site selection. This paper investigated the consumer-oriented criteria for mobile shopping site selection. A questionnaire was developed and tested to prove its reliability and validity. Initial analyses of mobile shopping characteristics important for the environment were explored. The final criteria list includes three factors: merchandise, enabling functions, and assurance.

Published in:

System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on

Date of Conference:

5-8 Jan. 2004