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Multimedia authoring is a complex, resource demanding, knowledge-intensive, and multilayered process. While a large part of presentation creation cases involve manual production of presentations, such as performed in daily work of students and teachers, most applications for manual production (e.g. PowerPoint, Director) are only working environments with no help on the conceptual level. We propose a framework for the authoring system called SampLe (semiautomatic presentation generation environment), where the system support is provided at any stage of the presentation building process. The support is managed by incorporating explicit knowledge about the domain, narrative structures, media modalities, and tasks involved into the process of multimedia presentation creation.