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In this article, eight people from different communities, including applications, description logics and frame logic, express their view of a Web ontology language. They had complete freedom in forming their statements, but they focused on these core questions: (1) What is the single most important property of a Web ontology language? (2) Taking a formal semantics for granted, should a Web ontology language be based on description logics such as OIL (Ontology Inference Layer) or DAML (DARPA Agent Markup Language) + OIL? (3) How should we communicate a Web ontology language to developers? Much has been said about the dire nature of a Web ontology language's standardization. This being so, where do its beauty and its excitements lie? The answer is KISSES - Keep It Straight, Simple and ExtenSible. There are, of course, different opinions. So what does this boil down to from the technical view? The authors tell you how ontologies' KISSES move them.