By Topic

Measuring Web portal utilization

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Christ, M. ; Inst. of Inf. Syst., Humboldt-Univ., Berlin, Germany ; Krishnan, R. ; Nagin, D. ; Gùˆnther, O.

Content-aggregating Web portals such as are becoming increasingly popular. Until recently, many of these Web sites positioned themselves as 'search engines' or 'navigational directories'. However, over time, these sites made the transition to Web portals by incorporating additional features such as news, maps, driving directions, chat rooms, email services, and many others. By doing so, Web portals try to address a variety of needs of Web users. Specifically, portals attract users who prefer to satisfy a variety of individual needs on one site instead of having a variety of Web sites for specific needs. At the individual level, little is known about the degree of portal usage and the characteristics of users that determine portal utilization. We measured Web portal utilization of individuals in the HomeNet project over a period of 18 months and developed demographic profiles of groups with different portal utilization levels. We find that the majority of Web users do not use the additional features Web portals offer. Heavy portal users show specific demographic characteristics. The results have important implications for Internet marketing.

Published in:

System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on

Date of Conference:

7-10 Jan. 2002