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The Semantic Web has clear benefits for information consumers, but for authors it typically means added work with no immediate payoff. This article describes Briefing Associate (BA), a tool that eases the effort by automating markup within a popular commercial off-the-shelf (COTS) application. The BA is a descendent of the Design Editor, an application for producing visual, domain-specific design environments. Both tools are implemented as extensions of Microsoft's PowerPoint, which, as this paper describes, is a key factor in our research.