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New buyers' arrival under dynamic pricing market microstructure: the case of group-buying discounts on the Internet

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2 Author(s)
Kauffman, R.J. ; Inf. & Decision Sci., Minnesota Univ., Minneapolis, MN, USA ; Bin Wang

The current research studies the dynamics of one instance of dynamic pricing-group-buying discounts-used by, whose products' selling prices drop as more buyers place their orders. We use an econometric model to analyze changes in the number of orders for Mobshop-listed products over various periods of time. We find that the number of existing orders has a significant positive effect on new orders placed during each 3-hour period, indicating the presence of a positive participation externality effect. We also find evidence for expectations of falling prices, a price drop effect. Results also reveal a significant ending effect, as more orders were placed during the last 3-hour period of the auction cycles.

Published in:

System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on

Date of Conference:

6-6 Jan. 2001