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Hyperlink analysis for the Web

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1 Author(s)
Henzinger, M.R. ; Google Inc., USA

Hyperlink analysis algorithms significantly improve the relevance of the search results on the Web, so much so that all major Web search engines claim to use some type of hyperlink analysis. However, the search engines do not disclose details about the type of hyperlink analysis they perform, mostly to avoid manipulation of search results by Web-positioning companies. The article discusses how hyperlink analysis can be applied to ranking algorithms, and surveys other ways Web search engines can use this analysis

Published in:

Internet Computing, IEEE  (Volume:5 ,  Issue: 1 )