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The emergence of m-commerce

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1 Author(s)
Senn, J.A. ; Dept. of Comput. Inf. Syst., Georgia State Univ., Atlanta, GA, USA

Driven by a widespread understanding of the Internet's capabilities, the power of electronic commerce, and advances in wireless technologies and devices, mobile commerce (m-commerce) is rapidly approaching the business forefront. According to independent research findings, m-commerce, the conducting of business and services over portable, wireless devices, will soon be a dominant force in business and society. The viability of these projections depends on the power of the underlying technology drivers and the attractiveness of m-commerce applications. To compete in a marketplace dominated by wireless devices, businesses must devise effective m-commerce strategies. Building successful strategies begins by recognizing the forces driving m-commerce's emergence.

Published in:

Computer  (Volume:33 ,  Issue: 12 )