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Obelix searches Internet using customer data

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5 Author(s)

One major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches; useful, but not always helpful. Keyword matches provide only one ingredient to finding the right Web sites. The ranking should also consider the satisfaction of previous customers purchasing from those sites, customer profiles, and customer behavior. The Obelix search engine uses reconfigurable technology to apply customer satisfaction data obtained from the Internet service provider infrastructure to refine its search criteria. The Obelix system collects data about customer activities, calculates a customer satisfaction index, and updates the search engines with its findings

Published in:

Computer  (Volume:33 ,  Issue: 9 )