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Value and productivity in the Internet economy

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3 Author(s)
Barua, A. ; Dept. of Manage. Sci. & Inf. Syst., Texas Univ., Austin, TX, USA ; Whinston, A.B. ; Fang Yin

Internet technologies and applications have grown more rapidly than anyone could have envisioned just five years ago, opening up new frontiers of interaction between consumers, businesses and trading partners. What started out as haphazard compilations of company brochureware or static personal Web pages with images that users merely shared with friends and family has quickly evolved into a myriad of highly sophisticated online applications and business processes. Forward-thinking companies are leveraging the Internet's massive public technology infrastructure to create new value for their stakeholders and to attain new heights in productivity. The paper discusses the structure of the Internet economy.

Published in:

Computer  (Volume:33 ,  Issue: 5 )