By Topic

New-product-development performance evaluation: a product-complexity-based methodology

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $31
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Barclay, I. ; Sch. of Eng, Liverpool John Moores Univ., UK ; Dann, Z.

Companies are constantly striving to improve the performance of their new product development activities and process. One approach adopted is that of comparing current practice with that of another company. A major problem with this is finding similar products which are not direct competitors. The paper describes an attempt to produce an evaluation taxonomy and framework to enable comparisons to be made between apparently dissimilar products. This framework is based on a product's complexities (structural and market), its newness (to the company and the market) and related commercial constraints. By adopting this approach, it is hoped that `like with like' comparisons may be made between products which are dissimilar in form. This would then avoid the problems of competitive rivalry excluding comparative evaluation and assessment. The theoretical and practical development of various measures of product complexity, newness, commercial constraints and other influencing factors is described. An assessment tool and methodology (ATM) is described which uses these measures to evaluate the product development activities and process performance of a company. The various ways in which the ATM may be used are explained. Significant findings relating to success in product development are shown from the initial results comparing successful product developments from a variety of companies

Published in:

Science, Measurement and Technology, IEE Proceedings -  (Volume:147 ,  Issue: 2 )