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Technical communication as business strategy: how changes in discursive patterns affect the value of technical communication in cross-functional team settings

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1 Author(s)

The article describes how the role of an information architect increased in value and how that increased value changed the job description. It goes on to examine how blending knowledge occurs through shifts in terminology, imitation of another field, and selling new concepts

Published in:

Professional Communication, IEEE Transactions on  (Volume:43 ,  Issue: 1 )

Date of Publication:

Mar 2000

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