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The application of system dynamics (SD) simulation to enterprise management

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1 Author(s)
J. F. Affeldt ; Booz Allen & Hamilton, McLean, VA, USA

The paper presents the background and some of the lessons learned from a project in which system dynamics (SD) simulation was applied in the enterprise environment. The organization simulated is a large commercial concern, developing and marketing new products as well as existing products in a highly competitive environment. SD simulation was used to examine business practices, validate corporate performance measures, train senior leaders in systems thinking, and to produce a forecast of long term profits and loss. The application of SD to enterprise simulation is not new; the scale of this application, and some of the techniques used for design and rollout make the project unique

Published in:

Simulation Conference Proceedings, 1999 Winter  (Volume:2 )

Date of Conference:

1999