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Viewing business-to-business electronic commerce as an innovation: issues for management

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2 Author(s)
Shirland, L.E. ; Sch. of Bus. Adm., Vermont Univ., Burlington, VT, USA ; Thompson, R.L.

Electronic commerce is creating a revolution in the way companies conduct business. E-commerce allows a company to streamline operations by integrating external systems and back-end processes, handle purchasing, order fulfillment, sales, marketing, and payment functions, and brings together enterprise systems, e-mail flexibility, and Web technology. Companies find that it is cost effective and efficient and, since it is still in its infancy, a strategic advantage can be gained. Here, the authors describe how, by interfacing external and internal business processes, it allows companies to streamline operations and cut overhead costs. The management of E-commerce innovation is considered by the authors in this paper

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Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on  (Volume:1 )

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