The relationship of technology and business in an innovation process

Technological innovations play an important role in the future. The "S" curve describes an evolution of technology as well as an evolution of business. The success of technological product innovation is affected by different internal and external forces. These are sometimes contradictory to R&D and business strategy, types of management and also to different managers' interests. Product innovation process requires special dynamic strategies as an integrating part of one comprehensive strategy. Many examples from case studies show that there are some general functions of technology as well as business development performed in so called "S" curves. In a product innovation process, some links between both mentioned technology and business developments also exist. Therefore, there is a need for cross-functional coupling and interfaces. During the whole innovation project, substantial attention should be paid to marketing.