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Revectoring society and business: the new order for electronic commerce

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We discuss what the future of electronic commerce will look like? Is the key to gaining consumer attention and disposable income to “ring fence” them within a portal site, or is this interactive strategy already showing cracks? Where is the future-is it merely the digitization of existing practices and processes, or does the new digital age demand new digital age business principles? These aspects are discussed

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Communications Magazine, IEEE  (Volume:37 ,  Issue: 9 )