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Customer-focused Internet commerce at Cisco Systems

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1 Author(s)
Cho, S. ; Cisco Syst. Inc., USA

The rapid growth in electronic commerce places strong demands on business practices to meet customer needs in a timely and cost-effective manner. This article outlines some of the tools developed by Cisco to facilitate this growth while achieving excellent customer care and employee satisfaction. Attention is given to the steps Cisco has taken to organize to meet these dual objectives

Published in:

Communications Magazine, IEEE  (Volume:37 ,  Issue: 9 )